“A successful festival season requires so much preparation” she said. “First and foremost is usually creating the artwork, but there is also a significant time and money investment in less glamorous things like framing and packaging, designing displays, developing marketing materials, creating inventory lists and price tags, making travel arrangements as necessary and making sure you have absolutely everything you will need to create memorable experiences for your collectors during each show.”
My artist husband Daniel J. Hogan and I were featured in this lovely article by Sarah Spohn on East Lansing Info.